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A picturesque area popular for its abundant shopping opportunities, Lincoln Road is home to one of the city’s biggest attractions, the Lincoln Road Mall. A pedestrian-friendly shopping mecca, Lincoln Road is lined with a variety of shops, from high-end retail stores to local boutiques. Filled with sidewalk cafes, restaurants and bars and a weekly farmers’ market, this is a busy area throughout the week.

Listed on the National Register of Historic Places, the Lincoln Road Mall is bustling with shoppers browsing more than 200 boutiques and big-name designer stores, with local vendors selling handmade crafts and housewares. Shopping enthusiasts will find a plethora of shops to peruse and purchase, in addition to a multiplex cinema, concert hall, and a variety of art galleries, restaurants and bars. Strolling the area and window-shopping makes for a pleasant day out, with plenty of spots to relax and people watch as street performers entertain a stream of shoppers. In the evening, the area’s nightlife is buzzing with popular bars and clubs filled with late-night revellers.

Sitting between 16th and 17th Street in Miami running east to west, Lincoln Road is located in the centre of the city and best explored on foot. The area is also easily accessed by many of the major points of Miami by car, with a parking garage available. Those who want to access the area by bike can rent a Citi Bike, as there are multiple stations to return them on Lincoln Road.

Lincoln Road was once a vast expanse of mangroves, until 1912 when Carl Fisher cleared a strip to develop Miami’s first social centre. In the 1950’s, the famous architect Morris Lapidus was commissioned to redesign the area, as he had already completed the legendary Fontainebleau and Eden Roc hotels in Miami. It was then that the gardens, fountains and amphitheatre were added, made to reflect his signature style, the Miami Modern Architecture. After completion, Lincoln Road was closed to traffic and became one of the original pedestrian-friendly malls in the United States, nicknamed “Fifth Avenue of the South”.